So, I got an email from one of my regular clients yesterday, basically announcing that, although the sites I write for will live on, the opportunities to write for them are going to decrease dramatically. This email wasn’t much of a shock, because opportunities to write for this client have decreasing steadily for a while now.
Now, of course, I’m not the only freelancer who writes for them, so getting the email wasn’t a personal affront to me. However, others seemed to view it differently.
For months….months I have been preaching that it is folly and freelancing suicide to depend on just one client, or one type of client for your bread and butter. Companies fold. Companies scale back. Companies execs wake up one morning and decide they don’t like this group of people, and *poof* those people are on the outside, looking in.
I’m not going to lie and say that the scaling back hasn’t hurt. As I mentioned a while ago, I had grown too dependent on this client and other like it, so I’ve been working on branching out for a while now. So, although the news isn’t great, it’s not going to kill me either. I can find work elsewhere. I’ve got skills and enough general knowledge and experience in the freelancing world to make it work.
Which brings me to the reason for the title of this post. A few weeks back, a fellow writer made a statement that ruffled my feathers a bit. She stated that generalists were a dying breed and that the only way to make it as a freelancer was to carve a niche, and stick with it.
Uh, pardon me?
You’re trying to tell me that it’s not a good idea to have knowledge in a variety of areas? You really expect me to believe that it is better to stick to one knowledge base and skill set…as a freelance WRITER?
Um, that’s as suicidal as sticking to one client.
Now, I’m not saying it isn’t good to become an expert in an area and tout that expertise. I do it all the time with my small business knowledge and growing expertise in social media marketing. What I’m saying is that along with that expertise, it can’t hurt to be able to write on a variety of topics. So, yeah, I can write about small business startup concerns and how to launch a social media campaign with authority, but I can also explain how to troubleshoot a washer, how to get rid of a skunk smell in your furnace, and give men 10 reasons why they are still single. As writers, one of our strongest skills is the ability to research and write knowledgeably on a variety of topics. You cannot survive as a freelancer if you only write about one topic. Not to mention, it would make the freelancing gig incredibly boring…
And if I wanted to be bored, I’d go back to a brick and mortar job. To toss out a well-worn cliche, variety is the spice of life, and it’s a freelancers bread and butter.
So, to all my fellow generalists, keep doin’ what you’re doing, and ignore those who tell you that you’ll never make it as a freelancer. If they still want to argue, send them my way. It’s hard to argue with someone whose been doing it since 1996. And to those of you who are niche writers, good luck to you, and I have you have a niche B. And feel free to try and prove me wrong.
Now, if you’ll excuse me, I have three social media articles to write and then I need to explain how to hide an ugly bay window, remove scratches from a butcher block table, and detail the various sizes of dormers.
Diversity…it’s a good thing!