On the Horns of a Dilemma


Ok, not really — just always wanted to use that phrase as the title of a blog post. LOL

I am, however trying to make a decision — and I am enlisting your assistance.

In my writing life, I have three basic nonfiction passions: Small business consulting, social media and renters’/real estate assistance. I really enjoy writing about those three areas. There is some overlap between small business and social media, which is cool — it’s like killing two birds with one stone (I’m all about the cliches tonight, folks!).

So, I’ve been thinking of honing an area or two for my specialist bent, and I know it will be one, if not more than one of the three above-mentioned areas…

I just can’t decide which one would be the most advantageous.

So I’m going to explain my idea for all three areas, and then I’m going to ask you which area you think would be the best one to launch. Like I said, I’ll eventually write about all three areas, but I have to start with one.

Small Business Consulting

  • helping entrepreneurs develop their business ideas
  • helping entrepreneurs research and compose their business plans, marketing materials and grants
  • general advice on starting a business (licenses, locations, determining target markets)
  • Question and answer segments when readers have questions.
The format would basically be how-to articles, with the occasional blog post-type article.
Social Media
  • All things social media — how to advertise on Facebook, Twitter, LinkedIn
  • How to launch a social media campaign
  • How to find your target market
  • How to build rapport with your current and potential customers.
  • The dos and donts of social media
  • SEO education
  • Answering questions from readers.
The format would also be how-to articles, but more blog post-type articles.
Renters Rights / Real Estate Issues
This is actually more of a database of information regarding renter’s rights in all 50 states. I’d also include information about foreclosures, short sales, dealing with lenders and other helpful advice for people facing losing their homes — whether as renters or buyers. I’ll also take questions from readers.
And there you have it — my three ideas. I like them all, and yeah, I AM leaning toward one of them, but I really would like input from you guys so I know if I’m going in the right direction. So, please cast your vote and let me know what you think. I’ll share my decision once I get the results of the poll and decide.
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2 thoughts on “On the Horns of a Dilemma

  1. gloria says:

    The social media thing, although important has been done to death. The info is available everywhere, but setting up a strategic plan would be good. The small business thing is great too; people always need help. The renter’s idea is needed yesterday. The project sounds big though. You may need help.

    • I agree that social media has been done to death — I’m one of the ones that’s been doing it to death (you know what I mean! LOL). Setting up a social media plan would also fall under the umbrella of small business consulting, so combining those wouldn’t be too difficult, obviously. As for the renter’s rights…I’ve been writing on the topic for YEARS, so I’ve got a good, solid database already, I would just have to organize it on a website. Thanks for your input, I greatly appreciate it. 🙂

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